Commerce leakage is demand you generated that a competitor, an unauthorized seller, a stock-out, or an AI answer captured instead. This demo walks through one pilot: five ASINs put on the meter, two remediated, all five read again.
Remediation was applied to ASIN 04 (discovery) and ASIN 03 (inventory / Buy Box) only. The untouched ASINs, including both known leaks, did not move. That is the control condition that makes recovered dollars attributable to the work rather than to seasonality.
| ASIN | Key metric | Leakage per month | Recovered | What was done |
|---|---|---|---|---|
Sensitive Stomach & Skin Cat, Dry ASIN B0DC-SAMPLE-04 · discovery leak RemediatedFlagged |
AI answer share 12%→41%pending Competitor named first 68%→39%pending |
+$73K— | Semantic catalog rebuild, question-level content coverage, authority-page alignmentProposed: semantic catalog rebuild and content coverage for the questions shoppers ask AI | |
Puppy, Chicken & Barley ASIN B0DC-SAMPLE-03 · inventory / Buy Box RemediatedFlagged |
Days out of stock 22%→4%pending Buy Box lost 31%→9%pending |
+$43K— | Replenishment plan tied to the media calendar; forecast correctionProposed: tie replenishment to the media calendar; correct the forecast | |
Adult Sensitive Stomach & Skin, 16 lb ASIN B0DC-SAMPLE-01 · hero SKU · price leak Held |
Price variance −6%→−6% | — | No intervention in pilot scope | |
Perfect Weight, 25 lb ASIN B0DC-SAMPLE-02 · diversion Held |
Unauthorized 3P sellers 7→8pending | — | No intervention; seller count rose during the pilot. Enforcement program proposed.No intervention in pilot scope; enforcement program proposed | |
Adult 7+ Small Bites ASIN B0DC-SAMPLE-05 · control Control |
Capture 96%→96% | — | Healthy baseline held | |
| Pilot set: 5 ASINs, 8 weeks | Leakage $368K→$252Kpending | +$116K/mo— | ||
An identical 50-prompt purchase-intent panel run against consumer AI assistants, before and after discovery remediation on ASIN 04. This is the discovery leak: demand lost before a shopper ever reaches Amazon.
Two ASINs recovered $116K a month. Drag the slider to see the pilot-set recovery rate applied to a larger catalog. Directional only; every catalog leaks differently.
The subscription case. The Ledger runs as a standing per-ASIN meter, not a one-time audit. Every ASIN gets a verified reading, quantitative and qualitative, with the context attached. Leaks surface as they open, not quarters later.
The portfolio case. The same feed runs identically on any brand, any catalog, any agency's book of business. Report it however you like; the readings are the same.
Five priority ASINs go on the Ledger: price, Buy Box, inventory, unauthorized sellers, and AI answer share, each reading verified and tagged with its context. Weeks 1–3 establish each ASIN's own baseline.
The two highest-value leaks get fixed with your team and your agency. The rest stay on the meter untouched as concurrent controls, so the result is attributable.
The feed keeps running through weeks 4–8. Recovered dollars are claimed only for remediated ASINs, against their own baselines. Pull the readings into your own dashboard, model, or deck; the method is documented for finance review.
Recovered dollars are claimed only for remediated ASINs, measured against their own Phase 1 baselines, with the untouched ASINs serving as controls. Where category-level movement affected all five ASINs equally, it is excluded from the recovery figure.
Put the priority catalog on the meter as a standing feed, open the diversion enforcement program on ASIN 02, and extend AI answer-panel tracking to the full category prompt set.
A 5-ASIN pilot takes eight weeks. You'll see the baseline readings before you commit to anything else.